For my final capstone to receive my Masters, I was prompted to identify a problem I was passionate about. For my subject, I decided to focus on the surrendering and homelessness of dogs. After I decided on my topic, my task was to research the problem thoroughly. The research included primary and secondary, with an […]
For a class project, we were asked to conduct an empirical study on a brand of our choosing, discover the business problem, and deliver insights and recommendations based on primary, secondary, and syndicated data. I chose to research the brand perceptions of Abercrombie and Fitch pre and post-release of the White Hot: The Rise and […]