For a class project, we were tasked with creating a campaign that would drive skiers to Beaver Creek Resort in Colorado in the uncertainty of the pandemic. Our goals for the campaign were:
• Uphold the family values of the resort while still maintaining the upscale status
• Bring awareness to the opportunities Beaver Creek has
• Create a sense of peace that aligns with Beaver Creek’s brand values
We identified our target market as upper-class families with kids aged three to eighteen. Our insights for this target audience were wealthy families who preferred to be waited on while traveling with their family and prioritize family-friendly resorts. For our creative, we decided to focus heavily on the elite status of Beaver Creek Resort. Traveling with children can be stressful, so we wanted to highlight that making the trek to Beaver Creek Resorts would be worth the trip.
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*I do not own the rights to this song. The use was solely for educational purposes and not for commercial profits.